The conversation on whether TikTok is the most powerful music promotion avenue, as TikToker Asantewa asserted, has since gotten several reactions from the creative industry players.
The most recent artist to contribute to the motion is Sefadzi Abena Amesu, popularly known as Sefa.
Though many believe it has helped, according to her, TikTok has done more harm than good.
Speaking in a video interview with the Accra-based Ultimate FM, sighted by this portal, the "Echoke" hitmaker alleged that TikTok is killing Ghanaian music by promoting mostly the bad ones.
“Now, if you make music and you don’t add a challenge to it, or some sort of dance to it, or some vibe to it, everybody thinks that that means you are not doing music. This is not right. I think that Tiktok is killing the whole music industry right now,” she alleged.
The Black Avenue signee further intimated that music these days is not much accepted if it doesn't trend on TikTok which to her is not the best.
“If you look at the music industry now, you don’t really hear the kind of quality music we used to hear before. We’re not feeling the type of vibe we used to have before. This is because everybody thinks that if it doesn’t trend on TikTok, it is not music, and that doesn’t make sense, "she noted.
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